Before you begin your trial, you need to be able to convey the essence of your case to the jury. President Eisenhower once said that the key to effective communication is that before you ever write a speech, you must first put your bottom line message on the inside of a matchbook cover. What he said about speaches is no less true for trial lawyers. Before we write our opening statements, we must be able to put our bottom line message on the inside of a matchbook cover. This process is harder than you may think and takes a lot of time, but it is worth it. By putting your message on the inside of matchbook cover, you will develop a clear theme for your case that will guide you throughout the trial and will be easy for the jury to understand. Simplify, simplify, simplify. 

If you are looking for one book to read about the O.J. Simpson trial, read The Run of His Life by Jeffrey Toobin. It answers every question you have about the evidence and players in the murder and trial. On top of that, it is very well written and extremely entertaining.

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